Business owners understand the significance of having an effective website that stands out in the crowd or the competitive marketplace. Nevertheless, a lot of people find it challenging and are clueless about the task of creating websites themselves.
Websites need to be more than just a business card. If you want the customers choose you over other competitors, below are the ten features every business must have. Also, ensure to have quality content added, including links and graphics on your site.
Competitors are already on the internet, and thus, you need to stand out. Let’s take a look!
Domain Name
A domain name is one of the very first features that a business website must have. This is the representation of your brand, your service, and your product. It is suggested to have a domain ending in .com. Think about the domain name and make it sure that it is not hyphenated, difficult to spell and hyphenated. It should also be representative of your site, short and easy to remember.
Navigation on Top
The navigation bar should be found at the top of the page. People who come to visit your website likewise browse your website. This way, they can find what exactly are they searching for and become customers than just visitors.
Contact Information
The contact details is another significant feature of a website that includes the phone number, location, contact form and email address. The information also needs to be placed right above the fold of the homepage. Other valuable information specific to your business should also be included like social media pages, locations and hours of operation.
Calls to Action
Calls to action must be included on your home page for several times. The hyperlink and the phone number also need to be included on the contact page. A lot of website developers add a particular box on the web pages to emphasize the contact information. This way, it will become more visible and will give way to more conversions.
Fresh Images and Content
Content is the king. Without it, the website can mean nothing. A lot of business people think any content will do provided that it fills up the web pages and it makes it look nice. The truth of the matter is that your website must be completed with information that will help people and will convert them into potential customers.
Responsiveness
People will look at your site on their laptops, computers, tablets and Smartphones. Therefore, it is necessary to have your website responsive or mobile-friendly. With a mobile-friendly website, Google will prefer it more and will give it better ranking. If you haven’t already, consider a website redesign to make it fully responsive for all the platforms and devices.
Professional & Clean Coding
It is significant that your website must be well put-together. The images must load fast, and the videos must also work correctly. The contact form must also redirect well to you. If you are not an expert in doing all these, ask for help from an expert or a professional. It is worth of your money and time to have a website at its best.
Reviews and Testimonials
Attract more people back to your site by way of reviews and testimonials. These will help clients evaluate your business more. The good experiences of previous clients or current clients could mean a lot in convincing others of the services or products.
Trust Badges
Symbols and trust badges are a sign that your business is legitimate. When these trust symbols have been used properly, it is estimated that there will be thirty-two percent increase in the conversion rates. Try to understand how badges work and how it is important to add them to your website.
Blog Page
A blog page is unquestionably good for any business. A blog helps drive traffic back to the site, convert traffic into massive leads, establish authority and drive great results.
Now, that you have learned more about the main features that every business website must have it is time to check your current site and see if it has them. Don’t hesitate to contact me if you need any assistance through the process of implementing these features. To learn more tips for your website follow me on twitter or my facebook page. Feel free to comment below if you have a feature you believe it is crucial for your site and it is not on the list above.
