Emilio Takas seated on a stool in a white studio

Emilio Takas

Head of SEO & Growth at Campeon Gaming

Thanks for coming to The Death of SEO Playbooks. Everything from the talk is here. Free, no email.

From the talk

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My own Door Audit: e-bikes, US

50 "best electric bike" queries, 80,850 searches a month, 500 page-one slots. Semrush, 30 Oct 2026.

8websites hold half of page one
45/50pages have Reddit on them
0searches a month for "riderguide", #1 on 8 queries
30%inclusion rate for the example site
  1. reddit.complatform49
  2. electricbikereview.compublisher49
  3. bicycling.compublisher35
  4. electricbikereport.compublisher31
  5. youtube.complatform30
  6. aventon.combrand24
  7. riderguide.compublisher21
  8. facebook.complatform20
  9. lectricebikes.combrand17
  10. amazon.comretailer16

Slots held across the 50 pages. Above the line, half the page. Seven of the ten are forums, video and review publishers: places to be talked about, not sites to outrank.

The test I would runOne YouTube round-up of budget and folding e-bikes that features the example site's reviews (ebikeescape.com, picked from the data, no affiliation).
Test set21 budget, folding and commuter queries. Today: on 7 of 21.
Control setThe other 29 queries, left alone. Today: on 8 of 29.
Decision on day 905 points of lift over the control: fund five more. Under 2: stop and log it. In between: extend once.
Download the e-bike data (CSV)

Where every number came from

In the order they appear in the talk.

  1. Forbes Advisor and HouseFresh trafficSemrush, US organic traffic, own pull, 5 Oct 2026. HouseFresh's own account: How Google decimated HouseFresh
  2. 100 blogs: 85% down, 49, 12 and 21Daniel Stanica, The Great Blogging Collapse, Apr 2022 to Apr 2026
  3. The SearchPilot quotesWill Critchlow, When SEO best practices backfire
  4. 30 markets, 153 websites, +0.06, 41%My own pull: Semrush US, top 10 organic and brand-name searches, 5 Oct 2026. The data
  5. YouTube 0.737 to backlinks 0.218Ahrefs, 75,000 brands, 2025. Vendor-published. The study
  6. 53% vs 11%Seer Interactive, Feb 2026. Agency-published. Seer's research
  7. 76% to 38%Ahrefs, 863,000 SERPs, Mar 2026. Vendor-published. The study
  8. 96% and 89%Victorious, via Search Engine Journal, Jul 2026
  9. 719,326 experiments, 0.66% shippedGoogle, How Search works: rigorous testing

© 2026 Emilio Takas · emiliotakas.com